15 Trending Animation Video Makers That Marketers Need to Know

Want to create your own animated videos? Check out these 15 animated video makers that you can use to showcase your creativity by editing visually appealing video animations.

Wondershare Anireel

The Easy Way to Create Riveting Explainer Animations.

Smoother animated video creation to bring your imagination fast to life.

There's no arguing the fact that videos have become the most powerful marketing tool for any brand. You'll need a professional animated video maker that could help you create visually appealing animations.

animation makers

In this article, we're going to share a list of the top 15 animation makers that any marketer can use for his/her campaigns.

Part 1 Mind-blowing 15 Video Animation Makers (Free & Paid)

Now, it's worth noting that the market is stacked with a wide range of paid and free animated video makers. So, to make your job easier, we've cherry-picked a few of the best software that you can use to create animations for your marketing campaigns.

1. Blender

Blender

Blender is among the most popular 3D Graphics software that many professional creators use to design 3D animations and even edit traditional videos. The tool offers advanced rendering and editing tools that make it easier for the user to create visually appealing animations and 3D designs for different purposes.

Key Features:

Character animation pose editor and NLA support.

Create different visual simulations to set up a specific environment.

Integrated video editor to help users create short animation movies.

User Reviews:

"Blender has a user-friendly interface with easy customization and pre-build layout according to work type"

"It's powerful all-around decent modeling software with plugins, can compare to any professional software."

Pros

Available for different platforms including Windows, macOS, and Android.

Cons

Not meant for beginners due to steep learning curve.

2. Animaker

Animaker

Animaker is a basic animated video maker that's mainly targeted towards beginners. The tool offers a simple user interface along with drag-&-drop functionality. This means you won't find it challenging to create animations using Animaker, even if you're not an experienced editor.

Key Features:

Create six different types of animations including infographics and whiteboard designs.

The intuitive user interface makes the software beginner-friendly.

Built-in audio library to add different sound effects to your animation.

User Reviews:

"Animaker is helpful both in terms of growth and exposure."

"Animaker is an easy-to-use video-making web platform. You can create explaining videos, business videos, corporate videos, Facebook and Instagram videos, advertising videos, etc using Animaker."

Pros

It's pretty easy to create videos using Animaker.

Cons

Since it's a basic animation maker, the tool has several limitations.

3. Moovly

Moovly

Moovly is an online animation-maker that you can directly run using a web browser on any device you want. With Moovly, you can create different types of animations such as cartoons, clip-arts, and simple infographics. The tool offers built-in templates that you can integrate into your animation and make it more appealing.

Key Features:

More than a million assets to choose from.

Being an online animation maker, you can use Moovly on any device you want.

Find royalty-free media for your videos.

User Reviews:

"One of the great things about Moovly is how easy it is to get started. It has simple menus and easy-to-access features."

"Moovly lets you add your own audio clips and pictures that can be used to making your whiteboard animation."

Pros

Moovly is available as a free animation maker along with premium plans. It is popular in marketing.

Cons

If you're not connected to a stable Internet connection, you'll experience multiple lags in the tool.

4. OpenToonz

OpenToonz

OpenToonz is yet another open-source animation video maker that you can use for both commercial and personal use. The tool supports multiple advanced editing features and since it's open-source, anyone can change its source code to customize it as per their requirements. Though you can't use OpenToonz to create high-level 3D animations, it offers all the essential tools to design simple 2D animations for marketing.

Key Features:

Use motion tracking to integrate your 2D animation with a video.

Dedicated Particle System to create animations for objects like rain and dust.

Integrate a wide range of effects from the built-in library.

User Reviews:

"It is a great program to learn basic animations on. I really recommend this for 2d animations."

"Incredibly powerful free animation tool created by the masters of the field."

Pros

Dedicated developer forum to find solutions for different issues.

Cons

Not suitable for marketers who want to design high-quality 3D animations.

5. Animatron

Animatron

Animatron is an online animation maker that you can use to create explainer videos for your products or design full-scale animations to advertise your new services. It's an easy-to-use animation maker that also offers drag-&-drop functionalities.

Key Features:

Create simple 2D and whiteboard-style animations.

Design dedicated HTML5 animations for your web apps.

200 pre-animated clips that you can directly import into your project.

User Reviews:

"Animatron is an easy-to-use and powerful online animated video maker that enables users to create stunning animations and videos right in the browser."

"The best thing with this particular application is that Animatron is the wonderful video animation creator which helps to create stunning animated videos for a terrific presentation."

Pros

Dedicated media library to find 500k+ royalty-free media files for your projects.

Cons

With too many features and tools, the UI may seem a bit overwhelming at first.

6. Powtoon

Powtoon

If you're an absolute beginner and looking for a simple and free animated video maker, Powtoon is the right answer. Though you can also find its paid version (with all the advanced features), Powtoon's free variant comes with all the essential elements that a beginner needs to improve his skills and create stunning animations.

Key Features:

Thousands of animation templates to choose from.

Create explainer videos for your new products.

Import your own media files to customize the overall project.

User Reviews:

"Tysm for this, I have a school project and my teammates aren’t doing anything so I’m doing everything and I really needed this."

"This was a life saver. Thank you so so so much. I was so lost lol."

Pros

Create stunning presentations for your products and services.

It is much easier for beginners to create their presentations.

Cons

While working on advanced animations (with too many slides/elements), the tool will become slower, especially if you have a low configuration computer.

7. MotionDen

MotionDen

As opposed to other tools in the list, MotionDen is a simple online video editor that's primarily designed to create videos. However, the tool offers a wide range of animation templates that you can easily import into your project and create decent animations for your marketing campaigns.

Key Features:

An online video maker that offers multiple video/animation templates.

Find royalty-free music for your animations or import your own audio files.

Affordable animation maker, especially for beginners.

User Reviews:

"One of the highly affordable online video editors."

"With a simple user interface and multiple video templates, it becomes extremely easy to work on videos and make them more engaging."

Pros

Use the media library to find different types of templates and audio files.

Cons

You won't be able to create high-quality 3D animations with MotionDen.

8. Biteable

Biteable

Biteable is a paid online animation maker that you can use across all your devices to create different types of video animations. The tool is extensively popular in the market and is already used by some of the big brands including Google and Amazon.

Key Features:

800,000+ video clips to choose from.

Thousands of animation clips.

Thousands of animation clips.

User Reviews:

"I like Biteable for its ease of use. I like the templates, the ability to upload images from Unsplash, the simple interface, and being able to create a video quickly."

"The premade animations that Biteable provides make it so easy to create a video quickly."

Pros

Even if you have a low-configuration PC, Biteable will run without any hassle.

Cons

At $49/month, Biteable is comparatively expensive than other animation makers.

9. Synfig Studio

Synfig Studio

Synfig Studio is a cross-platform animation maker that you can use on Windows, macOS, and Linux. The tool is ideal to create 2D animations for different purposes. Whether you want to create a simple explainer video for your products or attract new customers.

Key Features:

Build character puppets and several other 2D objects for your project.

Customize natural movements while creating explainer videos.

The best tool to create timeline-based animations.

User Reviews:

"I can do so many different transitions and combinations that I can't do with other presentation software."

"It is a very simple and free software that allows the user to make vector images and animations."

Pros

"It is a very simple and free software that allows the user to make vector images and animations."

Cons

Unexpected crashes are quite often with Synfig Studio.

10. Toonator

Toonator

Toonator is also an online animation maker that can be used to create cartoon-like animations from scratch. Whether you want to customize one of the existing cartoon templates or invent a new one, Toonator will help you get the job done easily. It's a perfect tool if you want to create simple cartoon-like animations for your marketing campaigns.

Key Features:

Simple and easy-to-use interface.

Choose an existing cartoon or draw one from scratch.

Perfect for users who want to design unique animations for marketing.

User Reviews:

"Hey! I saw you in a stream, and I really like what I see! :D"

"Toonator looks fun to use. You are an extremely talent artist. Good work your first video attempt, gave you a like! Take care and have a joyous day."

Pros

Upload your own drawings and customize them to enhance their quality

Cons

Except for cartoons, you can't design any other animation using Toonator.

11. Toontastic 3D

Toontastic 3D

Toontastic 3D is Google's official online animation maker that's mainly designed for kids. However, due to its advanced features, even brands can use Toontastic 3D to create compelling animations with a great storyline. There are multiple story templates that you can integrate into your project to speed up the entire processing.

Key Features:

Perfect for creators who emphasize storytelling.

Create your own characters.

The easy-to-use interface makes it extremely easy to create enticing animations.

User Reviews:

"Good app again , Google! Keep up the good work!"

"I wish we can have the old Toontastic back. It was more interesting."

Pros

Backed by Google.

The media library receives regular updates.

Cons

Again, Toontastic 3D is only meant to design cartoon-based animations.

12. FlipAnim

FlipAnim

FlipAnim is a simple online animation maker that you can use to create different types of 2D animations. You can't design advanced animations with motion tracking or character modeling, but FlipAnim can be used to create simple designs for your social media campaigns.

Key Features:

Change pen size and shape.

Customize the animation speed using a simple slider.

Make transparent animations to design dynamic logos.

User Reviews:

"COOL BRO!!!!!!!!!!!!"

"thanks! this was helpful"

Pros

Create animations online within a few minutes.

Cons

Can't be used to design high-quality 3D animations.

13. Plastic Animation Paper

Plastic Animation Paper

Plastic Animation Paper is an old-school animation maker that has been discontinued in 2021. However, you can still download it from third-party websites and use it to create simple drawings. If you want to improve your drawing skills as an animator, Plastic Animation Paper will be the right place to get started.

Key Features:

Create hand-drawn 2D animations.

Zoom-in and Zoom-out your animations.

Download PAP for free.

User Reviews:

"Hello! I'm wondering about colouring? I like having the different layers as different colours for the rough version of my animation, it looks handy for being able to tell what's what, but will you be able to colour properly later? Thanks!"

"This looks is absolutely amazing! I was just wondering if you also have vector?"

Pros

Cross-platform compatibility.

Cons

Outdated User-Interface.

14. Pencil2D Animation

Pencil2D Animation

If you're looking for a slightly better hand-drawn animation maker than PAP, Pencil2D Animation is the right answer. The tool is available for Windows, macOS, and Linux, which means you can use it across all devices.

Key Features:

Well laid-out UI.

Import your own media files to customize the animation.

Customize frame rates for your animations.

User Reviews:

"The ability to use it the way we desire to use it. It gives us the flexibility to create and draw what we want."

"Very easy to use, free and open-source, run on runs on Windows, macOS, and Linux"

Pros

Suitable for beginners as well as experienced editors.

Cons

Pencil2D Animation offers limited functionality.

15. Vyond

Vyond

Vyond is one of the paid animation makers that's specifically designed for marketers to create compelling animations for their products. There are multiple built-in templates for training videos and promotional videos, which means you'll be able to edit the entire video without any hassle.

Key Features:

Add templates and customize them to create visually appealing animations.

Add royalty-free music and pictures.

Choose from three different subscriptions plans, based on your business objectives.

User Reviews:

"It's extremely easy to use and get set up as well, which makes the learning curve that much speedier."

"I have been really happy with the software. It is so easy to use that it allows me to be as creative as I would like."

Pros

Create different types of marketing campaigns.

Cons

At $999/year, Vyond is one of the most expensive animation makers.

Part 2 Only 5 Steps, You Could Make an Animation Quickly

Now, if you're planning to release animated videos frequently and looking for a long-term animation maker, we recommend using

Wondershare Aniree.

anireel
Anireel

Wondershare Anireel - Easy Tool for Creating Animated Explainer Videos

1,435 people have downloaded it.

Built-in rich animation templates, including characters, actions, props, text, audio. Drag and drop to use for ease

Easy Text-to-Speech conversion through deep learning technology.

Anireel can animate built-in and imported material. It includes intro & outro animations and keyframing function for more versatility.

Anireel will instantly match your script to rich animations, convert the text into voice over, and generate complete and vivid Animated Explainer Videos.

Each animated character speaks in sync with accurate mouth movements according to the audio.

Some of the additional key features of Anireel include:

Animate pictures, videos, and even simple scripts.

Easy-to-navigate user interface.

Text-to-speech support to turn scripts into dedicated videos.

A multi-track timeline allows users to import multiple media files.

Create animations and explainer videos for social media and other marketing campaigns.

Key Takeaways from This Episode

With too many available options, choosing the right free animation maker always becomes a bit challenging.

What's your budget? Are you looking for a free animation maker or willing to spend a few dollars to access premium features.

What types of media files do you want to use while editing the animation. For example, if you want to add multiple media files such as audio tracks, scripts, video clips, and pictures, choosing a tool like Wondershare Anireel will be the right answer.

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