While working on the marketing strategy, it is necessary to keep in mind that explainer videos play an important role in the marketing of your product or service. You can use the best live action explainer videos or animated explainer videos to get your job done.
Now the question is which one is actually best. First of all, get a brief description of explainer video live action.
Part 1 What is a Live-action Explainer Video?
These videos are live shot videos. It is a kind of promotional videos that are best suited for the services like restaurants, consulting groups, etc. Having such videos create an emotional connection amongst the viewers.
Part 2 8 Clever Live Action Videos to Inspire You
Live explainer videos if planned well can leave an amazing impact on the audience. Mentioned below are some live explainer videos that can inspire you and show how they are the best:
1. Dollar shave club
It is said to be the most successful live action explainers across the world. This is so because it not only brings a good business but also produces a large number of audiences.
2. Slack
These videos that are created by slack are the best to relate with. Being a common person, you can easily relate with these videos as they show busy work schedule is a common problem for every average person.
3. Moved.com
These are an online service provider. They provide an assistant to you who can help to plan your move without any trouble. Generally, their explainer videos are of less than a minute yet they are successful in briefing about their service.
4. Mint.com
Mint.com is a personal finance service provider company. The video made by them is of approx 1 minute and 30 seconds. They cover a lot of info about their service in this short span of time.
5. Express VPN
This app is meant to protect the privacy of the users’ online. It provides a good server around 160 countries all over the world.
6. Spotify
This highly in demand music app effectively shows what is provides. The expaliner videos of Spotify do not showcase the traditional way. Instead they use high tech software that convert real life people into animations that makes it more interesting.
7. Stitch-fix
This is an online styling service provider. Here the service provider send personalized clothing boxes to their customers.
8. Med mart
Their explainer video could be said a little lengthy but they are very much effective in telling the process of plastic surgery.
Part 3 Live-Action vs. Animation: Which One Is the Best for My Explainer Video?
1. Live-Action Explainer Videos
Here are some pros and cons of these videos:
Pros
Gets improved easily
Highlighting product
Relatable
Cons
Cost
Location
Updating is harder
It could be a good option if you want the marketing of your product to be done with a human touch. These videos can be easier for the viewer to relate with.
Application Scenarios
● Expert advice
● Your scripts
● Voice talent
● Be realistic
2. Animated Explainer Videos
Here are some pros and cons of these videos:
Pros
Quick and easy
No limits
More interesting
Cons
Missing human-touch
Time and patience
Lack of seriousness
Use of animated explainer videos does not make the audience feel bored. These videos can be used to catch the attention of viewers faster.
Application Scenarios
● Conversion of script into video
● Animating options
● Lip sync option
● Customizable resources
3. The Verdict: Which One Is It?
As per the pros and cons discussed of both explainer videos, it is hard to decide which one is best. You can use both explainer videos for different scenarios.
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Key Takeaways from This Episode
● You can create good marketing and brand value using the explainer videos.
● There are several softwares available like anireel to make your video a stunning one.
● You can access a larger audience by animated videos but it is not possible to give the verdict which one is it.