Want to Take Your 3D Animated Explainer Video to the Next Level?

If you want to achieve maximum success and draw the highest attention, it would be better to choose the latter. As opposed to old-school marketing practices, 3D animated explainer videos give companies the ability to reach a wider audience and generate valuable videos.

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We'll also share the most effective way to design your own 3D animated explainer videos so that you can also step up your marketing game and drive better brand exposure.

 Part 1  What Makes 3D Animated Videos Great?

In case you don't know, explainer videos are 3D (or 2D) animations that are designed to promote a product or service. Ideally, designers use dedicated animation software to design such videos by integrating different visual elements such as characters, props, 3D environments, etc.

The reason why 3D animated videos work like a charm is their visual engagement. Unlike a 2,000-word long promotional blog or a banner, a 3D animated explainer video gives you the liberty to showcase your product/service in a real environment.

 Part 2  10 Best Examples of Animated 3D Explainer Videos In 2021

Let's walk you through some of the most popular explainer videos that helped brands skyrocket their conversions and boost the overall revenue.

1. Panasonic 3-Blade Shaver

Panasonic is one of the most renowned electronics companies that has launched a wide variety of gadgets including smartphones, refrigerators, TV LEDs, etc. With every new launch, Panasonic tries to use an innovative marketing strategy to gain maximum exposure.

2. Rangerpoint Rod Fork Valves

This 3D explainer video by Rangerpoint is a great example of how to use 3D animations to explain the working of a complex design. Rangerpoint is a US-based manufacturing company that designs spare parts for motorcycles.

3. Freights

It's worth understanding that 3D animated explainer videos aren't only meant to promote physical products. You can also use them to advertise your services and get more customers easily. Vidico, a leading animation design company, did a great job at promoting the services of Freights, an insurance provider for e-commerce shoppers.

4. Tesco Credit Card

Tesco is one of the most popular banks in the UK. In 2016, the bank used a 3D animated video to promote its brand new premium credit card, which garnered great exposure from potential customers.

5. Majan Travels - Loyalty Program

Category 2D Explainer video

This 3D animated explainer video is another example of how to use 3D characters to improve the overall storyline and create a stunning animation. In this explainer video, Majan Travels has compared two different tourists - one who travels with their loyalty program and the one who doesn't.

6. Samsung UArm 60

Before writing this article, we didn't know that Samsung has also placed its feet in the healthcare manufacturing industry. So, if you also think that Samsung's only focusing on designing smartphones and laptops, think again!

7. Nike AirMax 270

Now, even though Nike didn't create this animated video on its own, it is worth including in the list due to the precise use of graphics and sound effects. The animation is designed by avid Nike fans who are in love with the AirMax 270 running shoes.

8. ASICS MetaRun Shoe

Speaking of running shoes, ASICS has also managed to create a stunning 3D animated explainer video for its MetaRun shoe lineup.

9. Lenovo Thinkpad X1 Carbon

Lenovo's ThinkPad lineup is a widely popular notebook laptop series that many users, starting from writers to professional designers, use on a daily basis. This particular 3D animated explainer video is designed to advertise the Thinkpad X1 Carbon that comes with a unique keyboard design that automatically adapts to users' typing habits.

10. Sony A7 III

Sony's “Alpha 7 III” is one of the most popular mirrorless cameras in the market. From novice photographers to professional videographers, a wide range of users use the Sony a7 III as their daily camera.

 Part 3  How Do You Make 3D Explainer Videos?

Now, as promised in the beginning, we'll also understand how you can create stunning 3D animated explainer videos on your own to advertise your products and services more effectively.

As we mentioned earlier, you'll need dedicated animation designing software to execute DIY designing. While there are different options to choose from, we recommend using Wondershare Anireel.

Wondershare Anireel - Easy Tool for Creating Animated Explainer Videos

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1,435 people have downloaded it.

Built-in rich animation templates, including characters, actions, props, text, audio. Drag and drop to use for ease

Easy Text-to-Speech conversion through deep learning technology.

Anireel can animate built-in and imported material. It includes intro & outro animations and keyframing function for more versatility.

Anireel will instantly match your script to rich animations, convert the text into voice over, and generate complete and vivid Animated Explainer Videos.

Each animated character speaks in sync with accurate mouth movements according to the audio.

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