A common point of confusion amongst most people is to be able to understand the difference between an "Explainer Video" and "Promotional Videos".
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Today, you will be reading all about what EVs can do for you and how you can buy explainer videos online.
In this article
Part 1 What is an Explainer Video?
The merits of an Explainer Video is ten-fold. They are short, concise and highly educational, and usually comprises of a problem as well as a step-by-step illustration or practical demonstration elucidating over the solution. Most marketing strategies heavily depend on explainer videos to cater to audiences from a variety of mediums.
1. The Structure of Explainer Videos
Not all explainer videos are the same which makes each of them unique and special. Then again the structure of most explainer videos follow more or less the same pattern.
● The Problem (Hook)
Every explainer video originates from the need to solve a problem. This problem or issue is what would interest the audience to pay attention in the first place. Usually, it is presented as a question to the audience which serves as the initial hook that gets them to watch your EV in the first place.
● The Solution
Though there are some EVs that are meant to further elaborate on the problem, the solution follows shortly after it has been introduced. This solution (if presented expeditiously) would carry forward your audience to the later part of your video.
● Working of the Solution
Now that we are done with the entrée, it’s time to move on to the main course. Your audience would require the details of how to go about your solution in clear-cut manner. It needs to ‘explain’ if your proposed solution truly has merit.
● What sets it apart
If you can think of a solution, so can your competitors! You need to now show your potential leads how your solution stands to be the most efficient and cost effective.
● Call to Action
A “call to action” is the conclusive section of your video which is intended to convert your leads into clients which usually includes a link to your landing page.
2. 5 Examples of Standout Explainer Videos
Here is a list of innovative explainer videos that have made a massive impact on our generation.
● Dollar Shave Club
Its loosely-put humor was just what they needed to market something as mundane as their purchasing a pack of razor blades for a dollar campaign. This style of branding made this company so popular that it was purchased by Unilever at a whopping $1 billion.
The millennial generation is pretty much the cog in every corporate machinery today and Slack does a great job in establishing that theme in the simplest way possible.
Sometimes it gets tricky trying to get creative in explaining a self-explanatory idea but that didn’t seem to stop Spotify from thinking outside the box. Their personalized style of creating eye catching videos is hard to go unnoticed.
One of the key aspects to look out for in an excellent Explainer Video is its ability to deliver comprehensive info in a brisk and simpler manner. Mint.com, a personal finance company that helps you manage and track your flow of money as well as help you plan your budget introduces their new app in this video. The length of the video stands at 1 min 30 sec, which is a pretty short window but Mint.com makes the best of it by branding their user friendly app in an efficient way. They end it on a short note by conveying a CTA saying you can sign up in less than 5 minutes.
The landing page of this stock footage website introduces themselves through an explainer video imbibed with cynical humor in a simple and hilarious manner. The hilarity behind the video is based on the absurdity behind the clichés used in marketing campaigns to attract more viewer attention.
Part 2 What Could Help You Achieve Amazing Things with Video?
1. Top Tips for the Perfect Explainer Video
Creating an Explainer Video is not too hard a job once you have your priorities straight.
● Start with a good Script
Irrespective of whether your video has dialogues in it or not, it still serves as excellent practice to write a script all the same.
● Short and Simple is the way to go
If you are able to say more by saying or showing less then you have a great explainer video in your hands. The ideal timing for any explainer video should
● The ‘E’ in engage is Entertain
Unless it’s a video strictly included under an educational criterion, it needs to be able to engage viewers in order for them to watch the entire length of the video. Focus on your target audience.
● Music always help set the mood
It is cognitively proven that music can calm the senses and help channel focus. Your chosen music track should be intone with the theme of your explainer video.
1. The 5 Best Explainer Videos Creating Website
Best Explainer Video Creating Websites
Vyod features plenty of easy to use tools which are supported by a drag and drop interface. You can choose from tons of material and templates to animate your videos as quickly as possible while retaining that professional glimmer.
Explore wide range of different editing styles.
Use a variety of sound effects from the gallery.
Icons are modern and recognizable.
You can’t import fonts without higher tier subscription.
Yet another trusty online explainer video editor for beginners and pros alike. Except on this one you can more easily edit bite sized videos and small ads. Ideal for creating explainer videos as you have plenty of templates to experiment with.
Thousands of free pre-included video templates.
You can choose aspect ratios ranging between square, wide or even vertical.
60 HD video exporting along with countless audio tracks.
Does not feature animation editing.
First timers need to go through a tutorial to get the hang of the video.
Let’s now zero in on something simpler and friendlier for users who are just starting with editing explainer videos. PowToon shares the same video editing experience with software like Windows Movie Maker or iMovie along with music and video footage to make great use of.
Neat and Easy interface.
Explore plenty of footage options for your video.
Add music and amazing cool effects.
Most options are restricted to their pro plan.
Search bar is sometime faulty.
No fade out effect for audio tracks.
Probably the easiest and most efficient to use drag and drop animator on this list. Toonly has plenty of surprises installed for animated explainer video creators. Although, the software is cloud based, you would still need to download it on your computer.
Offers a 30 day money back guarantee.
Drag and Drop interface.
Does not have a free trial version.
Needs to be downloaded to your computer.
❺ Wondershare Anireel
Now, if you wish to go all in with your explainer video possibilities Anireel for Wondershare is your guide to be! With outstanding customizability options staked at your fingertips like editing characters, props, and texts, as well as the ability to import videos and audio assets at high definition, you can do almost anything.
Text to speech conversion technology.
High customizability options.
Several script templates also available.
Can be pricey for individuals on a tight budget.
Lacks community support.
Wondershare Anireel - Easy Tool for Creating Animated Explainer Videos
1,435 people have downloaded it.
Built-in rich animation templates, including characters, actions, props, text, audio. Drag and drop to use for ease
Easy Text-to-Speech conversion through deep learning technology.
Anireel can animate built-in and imported material. It includes intro & outro animations and keyframing function for more versatility.
Anireel will instantly match your script to rich animations, convert the text into voice over, and generate complete and vivid Animated Explainer Videos.
Each animated character speaks in sync with accurate mouth movements according to the audio.
Key Takeaways from This Episode
● Explainer videos are excellent tools for communicating a brand image or explaining any set information in an engaging manner.
● They are usually intended for introducing new products or concepts by tackling a problem with solution and then explaining it to the audience in a fun and humorous manner.
● The ideal explainer video will be short, precise, has the right script along with an interesting to watch video editing with background music.
● There are plenty of online editing software on the internet which you can use to edit outstanding explainer videos in live action, stop motion, white board or animated formats.