6 Benefits of an Animated Explainer Video

There are different types of videos that you can use.

benefits of animated explainer videos

In this article, I am going to talk about the benefits of animated explainer videos in general and for your business. Let’s dive right into it!

Part 1 Why Are Explainer Videos Effective?

Imagine this: you buy a product that needs to be assembled before it can be used. The manufacturing company has provided instructions on the packaging of the product but they aren’t clear to you. You go to the product page and you find an explainer video that shows you exactly how to assemble the product.

Let’s dive deeper into the benefits of explainer videos and who needs them.

1. Who Needs Explainer Video?

Explainer Video

Explainer videos have a wide range of applications and use cases. Anyone and everyone can use them to send their message to their audience. Here are a few scenarios demonstrating the benefits of explainer videos.

● Scenario #1

You are a product company. Your product is quite unique and has multiple use cases. Animated explainers videos can help you demonstrate how to apply your product for all its use cases in just a single video.

● Scenario #2

You are an outsourcing company and you don’t feel like your website copy is doing a good job in establishing trust among your audience. You can create animated explainer videos explaining how your process works.

● Scenario #3

You are a content creator actively using social media channels like YouTube, Instagram, Clubhouse, Facebook, etc. You have a good following but the engagement on your videos isn’t as great as it used to be. You can use explainer videos to show how to turn on notifications to your YouTube channel, IG handle, etc.

2. Why You Need an Animated Explainer Video?

Why You Need an Animated Explainer Video

Here are a few reasons demonstrating the benefits of explainer videos and why you need them.

If you’re a business with a service that is difficult to demonstrate and to sell, animated explainer videos can be used.

This is the part why I prefer animated explainer videos against other forms of content. Animated explainer videos have lively characters and cartoons that send strong stimuli and trigger strong emotions that help your audience to retain your message and stay engaged.

The impact of animated explainer videos is not limited just to scripts because of the extra elements you can use in them.

3. How Do Explainer Videos Help Businesses?

Explainer Videos Help Businesses

Here are a few stats about the power of video marketing and the benefits of explainer videos for businesses.

97% of users agree to have developed a better understanding of a company’s service/product because of an animated explainer video.

76% of companies have agreed that using video has directly helped them increase their sales.

A landing page with a video has 80% more conversion than a landing page without any video.

In short, it doesn’t matter whether you are a product company or a service company, a B2B company or a B2C company, animated explainer videos can make your landing pages more effective, drive more conversions, and improve your sales.

Part 2 It is a Powerful Attention Grabber That Makes Your Message Heard

Wondershare has created a plethora of photo & video editing tools. The company has established itself in the industry by creating these tools and, some of them like Wondershare PixCut can be even accessed by everyone for free of cost.

When I was looking around for tools to create animated explainer videos, I came across Wondershare Anireel and I absolutely loved it. You can use it to create riveting explainer videos for your services, products, etc. And the best part is that you can try it for FREE.

How to Convert Your Script to Animated Explainer Videos in Seconds


Download Wondershare Anireel on your Windows system. Select the “Script to Animation'' option.

anireel create animated videoa

Once you enter the script interface, enter your script according to the options provided by the tool.

anireel generate

If you don’t like the alignment of your script, you can edit your script. Right-click on the timeframe where you think your script needs editing and click on the “Replace” button to edit the text/style of your script.

anireel edit script

And voila! Just like that, you have an amazing animated explainer video for your script. How cool is that! Wondershare Anireel, among the dozen of different tools I’ve tried, is the most easy-to-use video creating tool that makes the entire process so easy that anyone from a startup to a large-scale company can use it.

Wondershare Anireel

We make video animation better for everyone. Electrifying features that satisfy your imagination.


Key Takeaways from This Episode

An animated explainer video is a super powerful tool that can enhance your overall marketing with better storytelling and customer engagement.

It also helps you establish a better brand image for your company and helps you trigger emotions in your target audience.

I’ve covered the benefits of animated explainer videos in detail along with how to create an engaging animated explainer video for your website/social media/products in minutes, if not seconds.

You now have everything you need to begin; what are you waiting for? Get started with animated explainer videos within seconds and reap its wonderful benefits for your business.



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