Explainer videos are a great way to explain complex topics or ideas. So why not use them for SEO? SEO Explainer videos make it easy for visitors to understand what your business does and how it can help them. They also allow you to target keywords that searchers often use on search engines like Google and Bing, and place those words in the script of your video.
In this article
Part 1 What is SEO?
Search Engine Optimization, or SEO, is the process of making a website's content more conducive to being found in a search engine. The "easiest" way to rank a site high in a search algorithm is to create high-quality content that uses words and phrases people are searching for when they look for information.
SEO can be used as a powerful tool to grow your organization's presence on the Web. More than 2 billion searches are conducted each day. Seo (Search Engine Optimization) is the process of increasing the quantity and quality of traffic to your website with the help of organic search engine results. The higher your website appears in the search results list, the more visitors will have access to your content. It also leverages social media, PR and other digital marketing initiatives by supporting SEO efforts. The best way to improve your Seo is by creating explainer videos that describe the products of your company. Videos work better than texts.
There are many different ways to get higher rankings in search engines. One of these is through creating a Seo explainer video. This can be a great way to get more organic traffic from the search engine results pages (SERPs).
Keyword research is also very important for creating high-quality content. Search engines look at what people are searching for on popular search engines like Google or Yahoo! Your knowledge of this type of research will help you create better content. You can find out what types of keywords people are looking up by using tools like Google Keyword Planner, which can help you determine what keywords to use in your content.
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Using keywords can help make it seem like your website is more popular with the search engines, which will translate into higher rankings. The reason for this is that search engine crawlers are scanning what you have written to determine how much they should trust your site for certain words or phrases. If your pages have a lot of keywords that match up with things people are searching for in the SERPs, then this makes Google think that you are an authority on these topics and may decide to show your site when people look up information about these subjects online.
When you create videos using keywords related to what people are looking for when they read through the SERPs, you have a good chance at being shown as one of the top results.
Some of the most popular types of explainer-style videos include:
● “How it works” videos, which explain how a certain process is completed in a step by step manner. This would be helpful for people who do not know much about how different technologies work and may need something done explained to them for it to make sense.
● “Tips & Tricks” videos are another popular type, which help show people how to get more out of their products or interactions with other services. By creating tips & tricks videos, you can show viewers what they can expect from your company or product, while also offering actionable advice that will help these customers get more use out of what you have to offer.
● “How-to tutorials” are another type, which shows users how they can accomplish the things that they want to do. These types of videos may be particularly helpful for people who have recently purchased a new digital device and aren't sure what all it is capable of doing.
● “Promotional explainer videos” explain how a product works, but also give information about your company or service. This can help potential customers decide if you are the right business for them to work with, as well as giving good reasons why you might be their best choice from among other similar companies selling similar products.
All of these types of videos would be worth creating because they will help search engine crawlers understand what your website is about. While written content can also help this, you cannot always be sure that search engine crawlers can read the text in the ways that people would look for information online. Videos, however, can contain much more visual clues for search engines to use in determining what your site is all about.
Part 2 What Does a Good Seo Optimization Cost?
A good SEO optimization costs somewhere between $500-$15000 per month. The table below contains a cost analysis of the different types of SEO.
Type |
Cost |
Who Uses it |
Pros |
Cons |
| DIY Seo | Free | Solopreneurs | It is free and you can improve your SEO skills | Time-consuming and takes effort to master. |
| Cheap SEO | $500 to $3000 per month | Small business | Good to start with content marketing | Professionals may have less experience. |
| Mid-range Seo | $3000 to $12000 | Reputed business | Has more features like website audit | May not provide value for money |
| High-end Seo | $15000 per month | Websites with high traffic | Helps resolve tech issues with niche marketing | Too Expensive |
Part 3 How an Explainer Video Can Boost Your Seo
SEO Explainer videos are incredibly important for the modern marketing industry because they answer questions before potential customers even ask them. Explainer videos are being used by businesses to help increase website traffic, build brand awareness, explain concepts or products, and improve conversions. Find out more about how explainer videos can help with SEO by reading through the five ways below.
1. Explainer videos attract more visitors
Since search engine algorithms rely on website content to determine rankings, they value user engagement. Websites that offer high-quality, engaging content are likely to perform better than those with low quality or no relevant information at all. So if you want to boost your website's potential for greater visibility in search results, adding an explainer video is a great way to do so.
2. People stay longer while watching videos
Not only do these videos help attract new site visitors, but they also keep them around longer. Google considers the stay-rate very seriously while ranking. According to Google research, users who watch an animated video stay on a website for an average of 2 minutes and 50 seconds, while those who don't typically stick around for just 20 seconds. Videos can help you to better explain a product or service which in turn encourages user engagement.
3. Explainer Videos Creates More Backlinks
Explainer videos are quite popular with marketing experts due to the incredibly positive effects it has on business. Not only is an explainer video excellent for branding, but it also boosts SEO in a big way.
It's difficult to ignore the vast influence that Google possesses over the internet these days. When one of their algorithms changes, thousands of websites are instantly vanquished into page oblivion. But there are some things you can do to ensure your website isn't one of them.
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The reason why we recommend adding an explainer video to your site is due to its amazing SEO boosting abilities and how it can drastically improve your conversion rates. Both of these factors will increase your organic traffic and indexing frequency by Google.
When you add an explainer video to your site, you'll notice that the number of backlinks pointing towards it increase dramatically too. This is because websites get indexed at a faster rate when there's valuable content on the page linking to yours which makes them relevant in Google!
4. Usage of tags
In addition, an explainer video can help you increase your search engine ranking by using tags. When making the tags for your video, try to use keywords that people might use if they were searching YouTube or Google. For example, if the company sells organic clothing cleaner then use 'how to clean natural clothing' as a tag which will help improve your rank on Google and YouTube. Finally, you must have a good description for your videos so consider using keywords in this section too!
5. Optimised video Titles impacts SEO positively
Finally, another thing you need to remember is that the title of your video is one of its most important elements. You must choose a compelling title for your video so when someone searches on YouTube or Google they are shown your video first. A good way to do this is by making sure that if people are searching using keywords then use them in the title of your video too!
Some Final Thoughts
We got to know about a lot of stuff in this article. Well, as it is the end of this article let’s recap everything that we have learnt so far in this article.
● SEO Explainer videos boost SEO by attracting more visitors.
● Also, the Explainer video helps create lots of backlinks and this uplifts the ranking drastically.
● Plus, these videos are a great source of user engagement.