The Best Marketing Strategy for Financial Consultant

Step 1:Create a Brief

A video brief is a concise document that explains how the video will tie into your brand and complement your marketing strategy. The video brief should contain details about the video's primary objective, target audience, budget, core message, tone, and more.

For instance, your target audience may be investors, individuals looking to pay off debt, and clients planning for retirement.

Step 2:Write a Script and Create a Storyboard

Once you've prepared your video brief, write a script. Writing a script will help keep your video on point and ensure you stick to the core message.

Here are some key sections you should include in the script:

• A hook: This is the first part of your video. Try to make it as interesting as possible to ensure viewers stay absorbed until the end of your video. For example, if your video is about debt, you can provide surprising statistics on debt.

• A middle: This part should contain your video's core message. If you introduce a problem in the introduction, you should provide a solution in this section. For instance, if the video seeks to help people struggling with debt, you should provide solutions on how to cut down on debt in this section.

• A call to action (CTA): In the final section of your video, you should tell your viewers what you want them to do next. For instance, you can ask them to sign up for a free webinar on managing debt.

Once your script is ready, prepare a storyboard. While creating a storyboard is optional, creating one will help you identify and correct any potential issues without your script before you start making your video.

Step 3:Create Your Video

With your brief, script, and storyboard ready, you can sit down to create your video. If you have minimal experience creating videos, don't worry. Using a video creation tool like Anireel, you can create a professional-looking video with minimal video editing experience.

Step 1:Download and Install Anireel

Download and install Anireel on your computer. Once it's installed, click on the Anireel icon to launch Anireel.

Step 2:Select the Business and Financial Consulting Services Template

In the welcome window that opens, click on the Enterprise Introduction button under the Templates Library. Then, scroll down until you find the Business and Financial Consultancy Services Template. Click on it and then click on the Use this Template button.

Step 3:Customize the Brand Explainer Video Template

Once you click on the Use this Template button, Anireel will download and import the template's assets into your project.

Once Anireel is done importing the template's assets, play each scene and make changes to fit your needs.

Anireel can allow you to make various changes to assets. For instance, if you want to show a character is anxious due to debt, you can choose the worried pose. Just click on the character on the canvas, and select the worried pose in the pop-up tools menu that opens on the canvas to make the change. You can also swap backgrounds, pick different music and add props using the options on the menu to the left of the main canvas.

Step 4:Export the Video

After you're done making changes and pleased with the results, click on the Export button located in the top menu of the project window to save the final video to your computer.

Alternatively, if you want to make a custom video using your assets instead of the template, you can create your video from scratch. Just click on New Project when Anireel launches to create your own custom video.