The audience is constantly demanding interactive and engaging visual content in the digital marketing world. Research shows that 54% of consumers want to see more video content from a brand or business. Therefore, marketers invest in video marketing for product promotion to grab the audience’s attention.
When it comes to video marketing, animations are a powerful tool because viewers retain 95% of a message they learn through video instead of only 10% when they read written text. Due to better visual impact, knowledge retention and engagement, illustrations are incorporated into marketing for product promotion, brand awareness, and increased sales.
This article will focus on how digital marketers can harness the power of animations and visual illustrations in their marketing strategies. So, keep reading if you want to learn how to promote a product online free using animated videos!
In this article
Benefits of Animations in Marketing and Promotions
Here are a few primary benefits of incorporating animations into marketing and promotion:
Videos are memorable and improve brand recall: Videos leave a long-lasting impact on the viewer. Hence, so many businesses are turning towards exciting animated brand videos.
Videos drive more traffic to your website: Video drives organic traffic up by 157%, and embedding videos on landing pages increases conversions by 80%. So, if you want to get more leads, boost your site traffic by embedding quality videos.
Higher viewership and more online shares: Using animated explainer videos are also more popular among online users. According to stats, videos get 1200% more viewership and engagement than text or images.
You connect better with the customers: The human brain processes visual content 60,000 times faster than text. So, if you want to connect better with your customers, create video content rather than text like promotional emails, brochures, etc.
Videos increase buying intent: Custom promotional product videos push customers closer to purchasing a product. Did you know that about 64% of customers are more likely to buy a product online after watching a video about it?
Introduce the product and answer common questions within a few minutes: It allows you to tell your product or brand’s story in a fun way in just a few minutes. You can explain the product’s features, specs and other details without boring the viewers.
Animated videos are cost effective: Video marketing is one of the most cost-effective, versatile, engaging and profitable digital marketing strategies. Compared to ad campaigns and other marketing efforts, it costs very little to nothing to create animated brand videos.
Now, let’s see how you can benefit from the Product Promotion template or create your marketing video from scratch.
Part 2 Product Promotion Templates
Wondershare Anireel is free animated video creation software offering customization, versatility and functionality. To create the best-illustrated videos, users will find hundreds of free animated templates, characters, backgrounds, audios, and more on Anireel.
Marketers can use Anireel’s Product Promotion template with high-quality graphics, stunning illustrations, informative script and persuasive CTAs to keep the audience hooked. You can completely customize the template to suit your brand and product. It is an effective yet easy way to introduce and market your product to your desired audience.
You can play with your creative abilities and make unique videos from scratch. Here is how Anireel allows you to create animated videos:
How To Make An Animated Video for Product Promotion and Marketing
No, you don’t have to be a graphic designer or professional video maker to create animations on Anireel. The software is super easy, intuitive and beginner-friendly. It offers more than a hundred premade customizable templates that anyone can use.
Here is a quick guide on how to create a video in Anireel from scratch or using a free template:
The first step of any marketing plan is to determine your content. You need to understand what type of content your target audience wants. The content should be captivating, relevant and resonate with people. Keep the following parameters in mind for content determination:
● Determine the audience
To create impactful content, you need to set your audience. Your audience is your target customers who have a need or desire to purchase your product. It can be a specific demographic based on age, gender, location, etc.
● Determine the purpose
The next step is to understand the purpose of your video. Do you want to introduce a product, promote it, or satisfy customer queries? Once you identify the purpose, it becomes easier to set the tone and style of the video.
● Determine the way users reach
The third step is to know how your video will reach the target audience. Will you share it on social media networks, Youtube, Television or company websites? YouTube and TV videos are more lengthy and informal, while social media videos are shorter and more engaging.
Once you have sorted the details mentioned above, move on to Anireel to create the video.
From A Free Template
Use a free premade template to save time and effort. Here is how you can do it:
1. Download, install and launch Wondershare Anireel on your desktop.
2. The Home tab will open by default. Go to the template library, select Product Promotion and click on the Product Promotion template.
3. The template will launch in a new window. Click on Use this Template.
4. The template will be ready for editing, where you can add or delete elements as per your requirements.
5. Finally, save and export the work on your PC.
Creating from Scratch
Making a video from scratch is tiring but allows you to be entirely creative and original. Here is how you can start a project from scratch in Anireel:
1. Install and launch Wondershare Anireel on your PC.
2. When the Home tab screen launches, select New Project.
3. A new window will open where you can use the tools available in the software to create your video. First, determine the script, add animation and then voice over.
4. Finally, save your work and export it to a local folder on your PC.