Recreational fishing, sport fishing or game fishing, is not commercial fishing. It involves fishing for leisure purposes like exercise or competition. Recreational fishing is popular in many countries across the globe. Therefore, there are many businesses out there to facilitate this pastime activity. Some popular recreational fishing businesses include sale, repair and maintenance of fishing machines.
They are easily available in shops and online. However, it is often hard to advertise such businesses. Animations are an excellent solution to this. Attractive illustrated videos gain viewer's attention and make it an experience to remember.
In this article you will learn how to use Anireel’s Fishing Machine Service template to create animated explainer and marketing videos to win over customers. So, let's dig right in!
Part1 Pros of Using Animations To Promote Fishing Business
Selling online is an excellent way of reaching a wider audience, attracting new customers and boosting sales. But small independent recreational fishing businesses face tough competition from other online suppliers and tackle shops. Thus, it's important to find out how to attract customers towards you.
Animations are the best way to promote any business online. The colorful graphics and visuals add life to the content and make it one to remember. They keep the viewers engulfed and engaged for a long time as compared to plain text.
Here are a few reasons why fishing businesses need to incorporate animations:
● Increase Sales
One of the main benefits of using animated video is that it will increase your sales. Many studies have shown that more than 70% of users who watched a video related to a product/service simultaneously bought it. Furthermore, more than 89% of businesses say that using videos as a marketing tool has helped them get good returns on their investment (Source: Optinmonster). Thus, using animated videos to promote and sell your online courses will improve your business.
● Encourage Social Shares
More than 40% of internet users watch more than an hour of Facebook or YouTube videos a week. These viewers are more likely to share a brand's video with their friends and family in comparison to sharing written blog posts about the same brand. So, create brief animated videos to promote your brand and services on social media platforms.
● Build Brand Affiliation and Connection
Watching a video gives both audio and visual stimulation which means viewers develop a stronger affiliation and interest in your content. Thus, animated videos are great if you are striving for brand recognition and attracting loyal customers.
● Humanize Your Business
Video marketing humanizes your business. With video marketing, you are not just another faceless nameless business with a corporate website. People understand your brand and respond to it. 64% of people purchasing online say that they did it after watching a video about the product. In simple words, people turn to videos to research before they invest in a business. Thus, listening to a compelling presenter in an attractive video will influence the audience and persuade them to buy.
Now that you know why you need animations for your recreational fishing business, let's see how you can create one using Anireel and its Fishing Machine Service template.
Part 2 Fishing Machine Service Template
Wondershare’s Anireel is an intuitive and powerful animation software with amazing tools to help you create the best illustrated videos for any purpose. It allows you to create unique illustrations for education courses, business presentations, marketing promotions and more.
With the hundreds of free templates users can create animations within a few minutes without any hassle. Templates are fast and simple to edit and customize, saving your lots of time and effort.
The Fishing Machine Service is a template designed for marketing the services of a recreational fishing business. Cute and simple illustrations, catchy phrases and compelling CTAs of the template offer good interaction with potential customers. It introduces your business and outlines your services professionally. So, use this amazing template as an invitation to your business. Furthermore, you can use the same template to create explainer videos relevant to your business.
If you want to know how to make animated videos, continue reading because we will introduce you to creating animated videos in Anireel in the following section.
Part 3 How To Make An Animated Video for Fishing Business?
Video creation on Anireel is quite simple but first you need to decide the content for your video. Then comes execution.
Researching, pre planning and setting the content of your video is the primary step. It will help you pick the right tone, style and length of the video.
To determine the content, you need to focus on three main areas:
Audience:Your viewership depends on your target audience. The Fishing services will be targeted towards middle aged and retired men. They are often those living near lakes, Rivera or on the coast. To keep them engaged, the tone must seem simple, mature, informative but lively.
Purpose: Next, define the purpose of your video. Is it an informational, introductory or promotional video? This will help you figure out what your objectives are and how to accomplish them with our video.
Destination: The final point is to determine how the video will reach your audience. Are you going to advertise it on television, Website, YouTube, social media or via email? This helps in choosing the right parameters that will optimize and enhance your video for the said platform.
Deciding these details will give you a clear picture of what your video should look like. Once done, it is time to put the plan into operation using Anireel. So, let's move on!
Anireel gives you the freedom to create animated videos with ease. Whether you are a pro or a newbie, there are thousands of vector illustrations, backgrounds, and templates to help you create amazing visual illustrations.
There are two different ways of creating a video on Anireel. These are as follows:
1) With Free Templates
Free templates are the easiest way of making a video on Anireel as they are convenient and time savvy. They are an excellent solution if you are on a time crunch or lack even the most basic video making skills.
Follow these instructions to make an animated videos on Anireel with template:
1. Download and launch Wondershare Anireel on your PC.
2. By default, the Home tab opens as you launch the software. From the template library, select Business and Publicity and click Fishing Machine Service template.
3. A small template preview window will appear. Click Use this Template.
4. The template will open in a new window ready for the edits. Use the tools at the left pane to add different effects, scenes, and text to the video.
5. Once done, save and export your work to a local file on PC.
2) Creating A New Project
Making a video all by yourself is not only challenging but also more time consuming. However, it allows you to be completely creative and make something unique.
Here is how you can make custom videos on Anireel from scratch:
1. Download and launch Wondershare Anireel on your PC.
2. The Home screen will open. Click on the New Project to create your own video.
3. A new window will open. Here, add your scenes, backgrounds, text, and audio. You can use the tools in the left pane to customize any scene.
4. Next, save your work and export it to a local destination on your PC.
Part 4 Make Free Animated Videos On Anireel!
Animated videos are popular because audiences enjoy the light graphic illustrations. They are memorable, engaging and easy to understand. The Fishing Machine Service template offers you to introduce and promote your recreational fishing businesses in a unique way. Just get Anireel – the best do-it-yourself animation software to create the most irresistible illustrated videos!