Gone are the days when traditional marketing used to rule businesses. Nowadays, online marketing is believed to be the best way to enhance your market value.
Internet is daily flooded with millions of videos but DIY explainer videos have a special role to play amongst them. Mentioned below is everything that you must know about the DIY animated explainer video:
Part 1 What is an Explainer Video & Why Do You Need an Explainer Video?
1. What is an Explainer Video?
Well, the explainer videos are short videos that are used to explain about the product and service of a company. These videos could be educational as well as informative too. Gaining popularity because of their simplicity, these videos are uploaded on the home page of a website, landing pages, etc.
2. Why Do You Need an Explainer Video?
Basically, an explainer video is used to increase the traffic on your company's website. It also determines your online presence. Here are some reasons why explainer videos are necessary.
Understandable Instead of reading a lot of chunk information about your product or service people will prefer to watch a short video. This video can make your product more understandable. Visual information automatically becomes more effective.
Your SEO score Explainer videos can increase your SEO score. It is observed that videos on Google get more views as people prefer watching videos rather than reading the text. The more number of people viewing your video will instantly enhance your SEO score.
Higher rate of conversion When your video will be easily accessible and understandable the customers will trust you more. People go for purchasing where they have no trust issue. These videos can build trust among people. This could lead to a higher rate of conversion.
Social value Interesting videos attract a more number of people. If your explainer video is interesting then it will get more likes and shares. This will create a buzz and more people will get to know about your product or service.
Duration of people's visit Nowadays almost everyone likes exploring the sites that are interactive and informative. If they don't find something interesting on your website they will simply leave. In this case, if your explainer video is interesting and informative and presents the information about the product or service in the best manner then this can enhance the duration of people's visit.
Part 2 6 Awesome Tool for DIYing Explainer Video
So, now when you know all the reasons to use a good explainer video then you must be aware that making good explainer videos needs good tools. Mentioned below are some tools or softwares that you can use to create your own explainer videos:
This software offers a friendly user interface with a drag and drop feature that makes using it fun and easy. It can also be used as visual content creator. You can create your animated videos with a number of animated characters.
Using this software is quite easy and needs no technical knowledge. You get a lot of styles that you can make your video in. There is even an option for creating video using a template or you can edit the template also.
This software is good for both webcam recording and screen capturing. For polishing your videos you can use a hundreds of editing options. Also you can add music from the Camtasia library or you can add audio of your own. You can also use a ready-made recording as a template.
Somehow, similar to powtoon, this tool is very much versatile when you talk about effects and animations. The characters that this tool provides are highly customizable in regards to facial expressions, changing of skin tones, movements, etc.
This one is a kind of whiteboard animation video maker which is best suited for explainer videos. It is basically desktop software that is used offline too. At first sight, you will not find a lot of features but ultimately it is a good tool to create whiteboard explainer videos. This software is best for the business owners or marketers who prefer to work offline.
This software offers you a number of features that are essential to create a good explainer. Basically, it is online software that has templates and styles for any type of business. It is simple as well as straightforward to use.
Part 3 3 Ways to Make Your Video DIY Stand out the Easy Way
Making an explainer video is not that easy task. Even if you have used best softwares then also you will need to do some work to make your video an outstanding one. Here are three ways to make your video stand out:
Hiring professionals The easiest way to make a video look unique is to hire professionals. This is so because professionals have a better understanding of the concepts.
Style of animation video There are several styles to make an animation video but it is not possible that all styles suit your business needs.
Using the animation tools This is indeed, a good way to make your DIY video stand out. Using the best animation tools add a life to your animation videos. You can use highly advanced features of these tools. One of the best tools to make quick and fun videos is Wondershare Anireel. It is one of the most advanced softwares that provide amazing features for making your animation videos. Here are some features of anireel that you can use to edit your animated videos.
● Animated explainer videos leave an extraordinary impact on the audience.
● These videos could be created using the advanced tools like anireel which provide the features to convert almost everything into animation, text to speech features, etc.
● Give a proper time to your script so that you can create animated video that is best suited for your business.