Explainer videos have transformed the way companies used to market their products.
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To help you understand more precisely, we are going to share a list of top 8 explainer video case studies. These Explainer Video Case Study will help you identify how you can create a dedicated video for your brand and replicate the same growth.
In this article
01 Dropbox
As of now, Dropbox is one of the most popular file-hosting platforms that has millions of downloads on both Google Play Store and Apple’s App Store. And, while it may seem a bit hard to digest, the explainer video contributed a lot to this huge success.
The Challenge
With DropBox, the primary challenge was to set up a marketing strategy that would allow Google to reach a wider audience without exceeding the specified budget.
The Results
The explainer video became a huge success overnight. It helped Google acquire 10 million global customers, which skyrocketed their revenue and helped them become an industry leader.
02 Wondershare AniReel
Wondershare has always been at the forefront of launching incredible tools in the market. Recently, the company launched their exclusive Windows Animation Maker - Wondershare Anireel - that’s tailored to create stunning explainer videos using different animations. However, instead of choosing paid marketing or other traditional marketing tactics, the team at Wondershare decided to create an explainer video using their own tool itself.
The Challenge
The major challenge with AniReel was to explain how it was better than existing animation makers in the market.
The Results
Within a few months of its launch, AniReel has become one of the top-rated animation makers for Windows.
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03 OffCents
OffCents is another explainer video case study that blew the Internet and helped a new brand speak up for a good cause. OffCents is basically a mobile app that automatically calculates a user’s carbon emission based on his daily transportation.
The Challenge
OffCents is a one-of-kind product that many users may not get familiar with in the beginning. That's why the biggest challenge with OffCents was to create an explainer video that was simple and explained their vision more effectively.
The Results
OffCents is a one-of-kind product that many users may not get familiar with in the beginning. That's why the biggest challenge with OffCents was to create an explainer video that was simple and explained their vision more effectively.
04 CrazyEgg
CrazyEgg is a popular web application that’s designed to help website owners optimize their landing pages by analyzing the user’s interactions with their web pages.
The Challenge
Despite being a successful blogger, it was challenging for Neil to drive the required traffic for his new product. The traditional marketing strategies (including his blog) failed to deliver the expected results.
The Results
In one of his blog posts, Neil mentioned that the explainer video helped him earn $21,000 every month.
05 Nirvana App
Nirvana is a popular task management app for mobile users that you can use to create to-do lists and sync them across all devices. The general idea is to prioritize important tasks and increase your productivity throughout the day.
The Challenge
Since there are dozens of task management tools in the market, Nirvana needed to come with an explainer video that described how this product was different from other available options.
The Results
Nirvana has become one of the extensively popular task managers with nearly 50,000 downloads on the Google Play Store.
06 Kaspersky
Kaspersky Labs is a leading cybersecurity service provider that has launched a wide variety of anti-malware tools to help users protect their devices from potential attacks.
The Challenge
After analyzing Kaspersky's explainer video case study, it's pretty clear that the company wanted to engage its existing customers while driving new leads at the same time.
The Results
The holiday season proved highly profitable for Kaspersky Labs because they managed to acquire hundreds of new customers.
07 CaseComplete
CaseComplete is a requirement management tool that’s tailored to help organizations manage and share their requirements with the entire team. The primary objective of CaseComplete is to bring collaboration to the table.
The Challenge
The biggest challenge with CaseComplete was to create an explainer video that explained all the key features of the tool and helped users understand how it could help them manage their requirements more effectively.
The Results
After launching the explainer video for their product, CaseComplete witnessed a growth of 23% in their conversion rates.
08 JellyFish
JellyFish is a popular Freight Management organization that used an explainer video to reach their potential audience that has never heard of the product.
The Challenge
JellyFish was a well-established organization that already had an extensive customer base.
The Results
Though it may seem a bit hard to digest, JellyFishe's explainer video helped the organization acquire $800,000 of sales within the time span of a week.
Key Takeaways from This Episode
● Explainer videos are becoming more and more popular with each passing day. As compared to traditional marketing strategies, explainer videos are cost-effective and allow brands to expand their reach to global customers.
● It doesn’t matter if you run a small coffee shop or a well-established organization, you can create explainer videos to find new customers and get ahead of the competition.
● The above-mentioned explainer video case studies are a few examples of how they can help different brands expand their business boundaries.