An explainer video is usually an animated video that is used by businesses to give a brief introduction about their brand creatively.
If you are still wondering about the various factors that the explainer video price depends on and ways to manage it, this article is for you.
Part 1 Explainer Video Cost – A Price Guide for Any Budget
1. The True Cost of Budget Production
An explainer video has a big range when it comes to its pricing. It can cost anywhere between $4000-$25,000. You can also get it done for $500 by using online video and animation creators or pay $100000 by hiring a full-service marketing agency.
Now let us try to analyze the true cost of budget production and different ways we can choose to manage as per our budget:
❶ DIY video creation: ($50-$500)
By using do-it-yourself tools, you can get your explainer videos done at a pretty low cost of $500. You can use tools such as adobe spark or powtoon.
❷ Hiring freelancers: ( Costs vary, usually cheap)
Hiring freelancers can be your next option where you can look for people who can help you create your explainer videos with a medium budget. You can hire freelancers with help of websites like Upwork, Guru, Fiverr, etc.
❸ Hiring and explainer video production company : ($2000-$10000)
This option provides a full-time service with professional experts working on your explainer videos.
❹ Hiring a full service marketing agency : ($15000-$100000)
A full service marketing agency will give the added benefit of marketing your video along with its creation.
2. Figure out your ROI
Projection of ROI will help you to estimate the profit rate which the video can provide and this becomes a very important factor.
● Subtract the cost of your video from the gained value figure.
● Divide the number obtained by the cost of the video.
● This is your ROI percentage
Part 2 How Much Do Different Types of Explainer Video Cost?
The explainer video price also depends on the type of video. Different types of videos require different amounts of time, effort and creation. Here we list 4 types of explainer video cost:
1. 2-D Animated Videos
2-D animated videos are often viewed as traditionally animated videos. It involves characters and storyboards in a 2-D environment. The price of a 2-D animated video can vary depending upon its complexity. It is usually less expensive and can cost around $4500-$9500 for a minute.
2. 3-D Animated Explainer Video
3-D animated explainer video involves objects appearing in a three-dimensional space, just like the real objects the objects can move, rotate, and revolve which gives it a more natural look. The 3-D animated videos can cost around $5500-$9500 for a minute.
3. Whiteboard explainer video
Whiteboard explainer videos depict a story which will usually be hand drawn on a white board. The whiteboard animation is out of trend as people prefer colourful animated videos over the black and white illustrations. This type of video making is usually cheap and costs between $1000-$5000.
4. Motion graphics explainer video
Motion graphics explainer videos usually tend to give a cinematic effect with their animation and visual technology. They use abstract shapes, texts, images to depict the information. The pricing usually varies from $2000-$3500.
Part 3 Bonus: Most Cost effective way to create Explainer VideosX
Here, we recommend - Wondershare Anireel which will help to create riveting animated explainer video in the easiest possible way. It helps you effortlessly make animated videos for marketing, knowledge sharing, e-learning and rich ready-to-use elements and scenes.
● You can get fast and High-quality animated explainer videos.
● Supports imported pictures, videos, and any sort of files and almost in all formats.
● Has a special feature to convert text-to-speech along with deep learning and technology.
● Anireel can also animate imported assets.
Wondershare Anireel - Easy Tool for Creating Animated Explainer Videos
1,435 people have downloaded it.
Built-in rich animation templates, including characters, actions, props, text, audio. Drag and drop to use for ease
Easy Text-to-Speech conversion through deep learning technology.
Anireel can animate built-in and imported material. It includes intro & outro animations and keyframing function for more versatility.
Anireel will instantly match your script to rich animations, convert the text into voice over, and generate complete and vivid Animated Explainer Videos.
Each animated character speaks in sync with accurate mouth movements according to the audio.
Some Final Thoughts
● Explainer videos can be extremely helpful to increase businesses, but choosing the correct explainer video and understanding their cost becomes more crucial.
● Every type of explainer video has its advantages and disadvantages.
● The budget we will be able to spend, whast set audience we focus on, the time limit, and the type of video determines the cost of explainer videos.